Cultivating Success: Kathryn Smith on Nurturing Brands and People

In this episode of InsHER, I sit down with Kathryn Smith, the dynamic Managing Director of Marketing at Jencap, who shares her remarkable journey from aspiring PR queen to influential insurance industry leader. Kathryn’s career took an unexpected turn towards insurance. With a start at American Family, she later transitioned to a role at Chubb, ultimately building significant relationships that paved her way to Jencap. Now, as the Managing Director of Marketing, and host of "Flip the Cap," Kathryn celebrates the exceptional talent within Jencap, providing a platform for brokers to share their expertise and shine. She emphasizes the importance of brand awareness and the challenge of maintaining it amidst growth, asserting, “You have to stand true to that foundation.”

Kathryn also opens up about her personal life, discussing the challenges of balancing a demanding career and parenthood. She reflects on her experience with postpartum depression, highlighting the importance of support systems for women returning to work after childbirth. With a passion for mental health advocacy and a commitment to empowering others, Kathryn underscores the significance of lifting each other up in times of need. Quoting her inspiration, Sara Blakely, Kathryn reinforces the value of hiring working mothers, praising their unparalleled problem-solving skills and resourcefulness. Tune in to hear Kathryn's inspiring story, her strategies for maintaining a strong brand, and her heartfelt advice on balancing life and work.

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